In 2006, Square Enix announced Final Fantasy Versus XIII, a PlayStation 3 exclusive spinoff of the then-upcoming Final Fantasy XIII. Unlike the reserved marketing of Final Fantasy XVI, its predecessor suffered from Square Enix’s overeagerness to reveal its upcoming projects. Looking back at the company’s recent history and its competitors illustrates exactly how and why these changes came about. However, it signifies the company’s long-overdue reevaluation of its approach to advertising and development. The decision to withhold information on Final Fantasy XVI until now seems uncharacteristic of Square Enix compared to its usual early announcements.
With all this in mind, the upcoming Final Fantasy XVI represents an unusual case for Square Enix.ĭespite only being announced two years ago, the game’s initial reveal and recent State of Play 2022 trailer displayed extensive progress on the project, with the latter promising a release window of summer 2023. Even the massively successful Final Fantasy XIV passed through nearly every circle of developmental hell and a disastrous first release before its 2014 relaunch transformed the game into one of the most successful MMORPGs of all time.
Some of its most important titles in recent years such as Kingdom Hearts 3 and Final Fantasy VII Remake faced countless hurdles and delays before their releases. Video game publisher and developer Square Enix is no stranger to production setbacks.
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